Lizzie's worked with over 100 brands, helping them create successful content strategies, blog posts, and email marketing campaigns.
I started freelancing in 2014, but before then I’d been writing all sorts of content and copy as part of my previous roles in the marketing industry. I decided that writing was my favourite part of every project I worked on as a full-time employee, and I needed more of that in my life. So, in a whirlwind of a month, I quit my job and moved to Spain where the cost of living was lower so I could build up a client base. I actually started my freelance career in the travel industry, creating pieces for various travel brands around the world. When I came back to the UK about a year later, my increasing interest in the tech and marketing world (because content and marketing tend to go hand-in-hand) meant I started shifting my focus to SaaS companies and digital marketing brands.
This month I’m working on some really interesting projects with a couple of SaaS clients of mine. One is a company that has created a payment solution that automatically chooses the payee’s preferred currency, language, and payment method at checkout. I’m creating an email sequence and a series of blog posts for them that cover different aspects of running eCommerce and digital download sites.
I’m also ghostwriting a series of long-form pieces for a top email marketing provider and creating content that simplifies AI and machine learning in the finance industry for a new online bank.
On top of that, I’m currently writing a novel and I’m in the final stages of putting together a non-fiction book for freelancers.
My favourite client at the moment is TINT, a SaaS company that helps brands leverage user-generated content via social media walls at events and on their website. I’ve worked with them for about eighteen months now, and it’s been great to see them grow to be one of the best social media tools in Silicon Valley.
I write long-form data-driven pieces for them about user-generated content and the power of being human in content! At the moment I write one piece a week for them that covers the latest research and trends in the social media marketing world, as well as a fortnightly newsletter. I’ve also created case studies and turned webinars into blog posts amongst other things for them.
I’d written for several high-profile marketing and social media publications before they hired me, so I had a lot of “social proof” to my name in that arena. On top of that, my portfolio at the time was really solid and showed I could make complicated concepts more understandable and make them engaging at the same time – a common struggle with SaaS companies.
TINT regularly tout the importance of being human in content to build authenticity and trust, and I’ve been told over the years by clients that I have a unique way of writing in a conversational but authoritative tone.
I also have a proven track record for getting results with the content I create and, since working with TINT, I’ve helped them get more clients and boost their authority in the social media marketing industry.
Don’t just look for someone who is good with their words (though that is important, obviously). Look for someone who knows your industry. Research goes a long way, but you can tell when a piece of content is written by someone who knows their stuff.
Funnily enough, I spend a lot of my downtime writing for fun, whether that’s novels (I’m currently a quarter of the way through writing my third) or resources to help fellow freelancers.
But my one true love is travel and I try and get away at least 5-6 times a year. Travelling helped kick off my freelance career and it’s one of the main reasons I don’t think I could ever go back to a 9-5 with limited holiday leave.
When I’m not travelling or writing, I’m a big fan of heading out into the countryside (as far away from WiFi as possible!), visiting art galleries and museums, and buying way too much art for my tiny flat (as well as making my own art).
I had been working from home for about a year and I was scarily close to going crazy. One day I realised I hadn’t spoken to another human being in 48 hours and that’s when I knew I needed to shake things up.
After researching a few co-working spaces, I decided the Skiff’s laidback atmosphere and vibrant social scene was exactly what I needed.
Get involved as much as you can! It’s a great place to get some work done, but it’s the people that really make it special. If I signed up for the first time today, I’d go to as many of the social events as I could and integrate myself as much as possible.
Tell me about the best place you’ve ever travelled to or somewhere you really want to go. I’m all ears when it comes to travel! Talk to me about words, too, and ask me all the questions you have about twins (I’m one of those)Visit Lizzie's website Follow @WanderfulWorld1 on Twitter Cowork with Lizzie at The Skiff