Izzy won’t work with businesses that that are unlikely to get a measurable return from an investment in online marketing.
I started my consultancy just over three years ago. I graduated with a masters in marketing several years before and went to work in general marketing roles just as people were starting to use this thing called Facebook businesses were realising that appearing high up in the search engines for certain keywords could be very profitable. I became more and more specialised in digital marketing as my career progressed and my last in-house role was for a web-based start-up that required a full understanding of all the main digital channels. I decided to go freelance to expand my horizons and carve a healthy work-life balance for myself and my family.
This week I am setting up a strategy for a specialist, high-end recruitment company. I am also updating the content of an ecommerce store, following a full SEO analysis last month. Along with this I am fine tuning some Facebook and Adwords campaigns for a start-up and starting a remarketing campaign for them.
I work with a huge range of industries, but for me my favourite clients are always the ones that offer the best possible service or products to their clients and any client that allows me to be creative and works with me to develop the marketing strategy as we gather more data.
Some particular favourites are a hair solon, a retirement property firm and a specialist recruitment agency. It may seem like quite a range, but they are all top at what they do, are open to new ideas and suggestions and have a defined target market.
I helped hair salon The Point with social media and we ran some really fun and successful Facebook competitions giving away free rainbow hair colourings for Brighton Pride and hair-ups on New Years Eve.
In a completely different industry I run PPC campaigns on Facebook, Google and Bing for a retirement housing company and we are currently developing a content strategy off the back of all the data that we have gathered.
For the recruitment firm I am developing and implementing a strategy. Although the strategy isn't finalised yet it will definitely be content-based, using MailChimp, LinkedIn, Twitter and PR.
Word of mouth tends to be my main source of new clients. When I meet with them I work hard at understanding what their needs are and how to meet them within their budget. I'm also very results focussed and won't take on work if I am not convinced it will work for the client.
I provided training for the recruitment firm 2 years ago and they were impressed and wanted to work with me again now there business is in a new phase.
You won't find it difficult to find more digital marketing consultants in Brighton. I work closely with some other brilliant ones. However, I have also heard a few horror stories, so choose carefully. Choose someone who you feel understands your brand, what you represent and what you want to achieve. You should also choose someone who can be creative and mathematic. A good digital marketing consultant should have a good feel for design and branding as well as being able to spend a day engrossed in spreadsheets.
Riding horses and getting wet. I'm a keen all year round sea swimmer. I also wakeboard most weeks and surf whenever I can.
I joined The Skiff when I relocated back to Sussex from Swansea. I had worked in co-working spaces in Swansea and knew it was the best way to build a network. I wanted to meet people both for work contacts and moral support and The Skiff has provided plenty of both.
Get involved! There is plenty going on at The Skiff, if none of it floats your boat, create your won event or meet up. I couldn't attend some of the social events due to family commitments, so I set up a lunch to meet people instead and everyone was very supportive. At first I wasn't bold enough about introducing myself to people, and I wish I had been bolder.
Latin poetry, especially with a beer. (I'm eagerly awaiting the invitations!)Visit Izzy's website Follow @IZCMarketing on Twitter Cowork with Izzy at The Skiff